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Individuals are moth likely to remember negative words more? (Dolan, 2002). The are a number or reason for why the answer may be yes, for one there is evidence to prove that a strong imprint can leave a lasting memory on an individual, with this one can infer that words with a strong emotive meaning can be more vividly remembered than a word that was neutral or had a different emotion. Ken singer and Corkin, (2003) presented finding that aligned with this theory they also found an increase in vividness, but the effect was greater for words that invoked arousal than for those with valence only. 

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Following and developing from Siegrist, (1995) effects of taboo words on colour-naming performance on a troop test, Yiend, (2010) conducted 5 experiments on emotion of memory and attention. Focussing on the first and the third experiment. The results demonstrated taboos stroop effects, one being longer colour-gaming times for taboo. Another effect is better recognition for colours consistently paired with taboo words rather than neutral words. This can be potentially linked with the idea that colour and words can elicit a type of emotion that in turn influences ones memory. 

While they have been evidence in favour on both colour hues and emotive words effecting memory the reason for this has been some what inconsistent in findings. This report intends to advance theoretical understanding on how and why colour hues (warm/cool) and emotive words (negative/positive) affects memory recall. The aim of the study was to investigate whether an individual’s recall for words was affected by colour hues and emotive language. 

The objective was to see if the colour type (warm and cool) and/or emotion of word (positive and negative) has an effect on recall and what type of an effect that is. The hypothesis is there will be a relationship between emotion of word and colour in recall. We predict that for the main effect recall will be better for negative words across all conditions and recall will be better for warm colours. We predict that there will be an Interaction whereby the number of negative words recalled in warm colours will be higher than the number of positive cool coloured words.

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